Proper signage is key to any business succeeding. This is the same for any event where directional signage is necessary. If you don't have a sign to direct you to where you're going, not only can it cause visitors to become confused, but frustrated and ready to leave.
I've been at events where phases of the program progressed through several floors of the building. There were no signs telling me where I needed to be or the time to be there. I also arrived early so that I could complete a walk through and know where I needed to go before the crowds arrived. I also called in advance since the building had multiple sections, each building with at least 4 floors. It would have been very easy to get lost in such a building. After speaking with a few of the attendees, many stated that they were late or missed a session because they did not know where to go. This could have been easily avoided with a sign directing them to the session. Unfortunately, most conference attendees do not think that far in advance, and are just happy to arrive at the building. So for this week's advice, signage is key and here are a few tips on how signage can help you in any event:
- Make your sign large enough for people to read (also, use a plain font that can be easy to read)
- If possible, ask the facility if they have an easel or a board where you can post your signs if they do not have a sign board that you can use
- Obtain a map of your building and make copies for each of your staff members just in case they are asked pertinent questions such as: Where's the elevator? Where's the bathroom? Where's the parking lot?
- Type your signs, try to avoid writing them. Not only does this look unprofessional, but it can make your signs hard to read