Friday, August 14, 2009

What's in a name? Everything

Please look at the picture above. No, this is not a joke, but it is a drill. What’s wrong with this picture? Do you think that there’s anything wrong with the picture? If you don’t see anything wrong with the picture, I do, it’s the name of the actual company. After riding past this construction site and laughing to the point of tears, I felt inspired to share this with you all. If someone asked you what company do you work for, how would you tell them that you work for “Hoar Management Group”? There’s no way of saying this with a serious face and not have the person on the other end laugh at you. Therefore, thanks to this company’s blunder the subject of this week’s blog, “What’s in a name? Everything!”

Many people believe that creating a “name” for their theme, event, or otherwise, is a simple process and does not hold any weight. However, contrary to popular belief, when planning an event, theme, business or otherwise, you need to think hard about your name and then work backwards from there. What is the lasting impression would you want to leave for your guests? If they wanted to describe your event, what three adjectives would they use? Remember, you only get one chance to make a lasting impression and promoting your event with the right key is essential.

If at all possible, try to close your eyes and imagine your event then write down the words that describe your activity. If you’re creative, draw a sketch of your event and try to determine a name that would fit the drawing you just completed. Do what you can to create a name and a theme that fits the personality of the location, the host (or business), and what people may want to get out it. Remember that it should be easy to remember, easy to understand, and can transcend the thought patterns of your oldest to the youngest guest. For example, if you want to create a theme which is “timeless”- then you wouldn’t decorate or create a scene that is based on current trends. You would actually create an atmosphere that is classical with clean lines and streamlined furniture that leave your guests wanting more.

So what’s in a name? I would say everything, so much so, that your name begins the path to create your brand, your journey, your life. Next time you just “come up” with a name for a business, event, or otherwise, remember the picture above, do you want people to laugh your name or actually “get it”. I hope you enjoyed this little tidbit and laugh, For more tips, stay tuned next week as we provide other tips on how to save your event and your sanity. If you are looking for an event planner to assist you in creating an awesome event, please visit our website at